YIKES! I’m a veteran. I never thought that I’d call myself that. But I am a veteran, based on production, years, overall experience, and my background in sales, marketing and technology.
And this morning, I reflected on my year so far, what I’ve settled in volume and what has changed in the marketplace. As the saying goes: the more things change, the more they stay the same. And this could not be more true of our industry.
But listen, I am not here to reminisce. I’m here to share with you some valid reasons why my 17 years of experience should matter to you as a buyer, seller investor, broker or colleague. It matters because I do this full time 24/7 365. I live, breathe and play real estate all day every day. My friends will tell you not to ask me about real estate when I am not working and that still holds true. I crack up when a random stranger asks me the age old question: “how’s the market”? I look a bit confused because there is no way that I can answer that question within a 4 day timeframe. I digress.
So here….what you really came for is to understand why my experience matters:
1. I know people. I know other agents, lenders, title companies, other buyers, sellers, sellers who are thinking of buying, buyers who are thinking of selling, home inspectors, radon companies, renovators, handymen, painters, housekeepers, lawn people, electricians, plumbers, flooring specialists, brokers, admins, babysitters, home warranty reps, banks, pet sitters, pet adoption companies, land surveyors, appraisers, vets, pool companies, deck and fence companies. Basically I have “a guy/gal” for everything and anything you could possibly need for your real estate transaction and beyond. I recently settled a transaction and the buyer had completely slipped on the home warranty. After settlement, I called my rep and we got the warranty placed as if it had occurred at settlement. This does not happen by accident. This happens because I nurture these relationships and have nurtured them for SEVENTEEN years.
2. Knowledge. I know the industry inside out and upside down. And I am a lifelong learner. My official title is Christina Macro, Realtor©, Broker, CRB, SRES, ABR, GRI, NVAR Director. One of my clients endearingly calls me Christina with the alphabet soup! These designations mean something. They mean that I am always looking to learn more about my industry and the latest laws, rules and regulations. I am a broker too, which means that I am held to a higher standard. I had an agent call me recently asking about a financing contingency and some basic questions about this particular transaction. She asked if thing have changed since “the last time” she settled a property. I asked her when she “last settled a property” and her answer shocked me: TWO YEARS ago. And I had to breathe as I stated that yes, things have changed SIGNIFICANTLY since she “last settled” a property. In my opinion, it is irresponsible and a code of ethics violation to be working with buyers and sellers on such a serious legal transaction without even knowing what you’ve asked your buyer or seller to sign. Again, I digress.
I am proudly officially adding my CCIM and CIPS in the coming year. Both are highly regarded industry designations. I know real estate better than most. Part of that comes from my own experiences in selling almost 200 homes and having experience with every scenario possible. You name the challenge, I’ve dealt with it. I promise. If there is a possible issue that could crop up during your transaction, I know about it before it happens. And I prepare you for the possible outcomes. And help you to create backup plans before things get out of hand. That comes with 17 years of dealing with buyers, sellers, lenders, title companies, home inspectors, our ever changing contract, other agents and the ever changing landscape. And no amount of technology will help once you are in a transaction. No amount. There is no algorithm for incompetence. There is no question that a buyer or seller can ask to assure that he/she is dealing with a 100% competent professional and sadly, this is not discovered until you’ve signed at the dotted line and performance is in play. Nothing surprises me and nor should it surprise you.
3. Agency. I understand agency and so should you. In my first 4-5 years I was a first time homebuyer “specialist”. I was and still am so passionate about representing my clients. REPRESENTING. That means that I am walking through the process WITH you. Guiding you to make the most informed decisions. That means that I take this process seriously and represent YOUR best interests fully. Why? Because my own home buying experience was less than stellar. I felt unrepresented, got a loan that was hugely dis-advantageous to my financial picture and was told many things throughout the course of contract to close that were actually not true. I was told that if the property did not appraise, I would have to come up with more money. I now work with both sellers and buyers and I am most passionate about providing you the best guidance and advice available. Not dual. Not unrepresented. You know what you won’t see me doing? Telling sellers that “I have a database of 100’s of buyers”. Because the industry has a database of hundreds of thousands of buyers. And I have access to the best buyers out there. What is more important to me is FULLY representing you and your needs. I am passionate about ensuring that your rights are the priority. Not my wallet. Not my awards. Not my ego. Not a big 8 x 11 full page ad. You won’t see me advertising a long list of properties sold. To me, my success lies in referral business and I don’t need to shout it from the rooftops. My clients know how 100% committed I am to protecting THEIR BEST interests. That is all that matters to me. And I won’t do it while compromising agency.
So, don’t be fooled. Marketing tactics are marketing tactics. Get real with your real estate transaction and focus on what is important to you. Is it important that you hire someone professional, knowledgeable, full time and experienced? Of course it is. There is much that can and will go wrong during and after a transaction. And stop falling into the marketing traps designed to make you believe that none of this matters because I assure you. It does.